Anthony is a sought-after international strategic health care marketer whose company Fast Forward Consulting (www.4wardfast.com) empowers organizations to change the health care experience and leverage it in their marketing. (Outcomes - loyal and repeat customers, increased revenue, lower marketing costs, empowered employees, reduced attrition, lower hiring costs.)
Because of a fierce love and passion for elders, Anthony has evolved into an expert on boomer and senior issues. A popular keynote speaker (www.anthonycirillo.com) Anthony cannot only help organizations reach the boomer and senior population through his marketing expertise but also act as a conduit in reaching them through his versatile talents. That is why corporate sponsors seek him out. (Outcomes - positive branding that increases propensity to buy!)
Anthony is considered a thought leader in the health care arena, a frequent contributor to Health Leaders, Hospital Impact and a Fellow of the American College of Healthcare Executives. His article The Chief Experience Officer became the basis upon which the Cleveland Clinic started an office of patient experience and hired the first ever hospital chief experience officer.
Anthony’s experience has included serving as a chief marketing officer for major health systems, launching and branding a Wall Street healthcare startup, working for a top Fortune 500, and consulting overseas with major medical centers. He started his career at CBS. He is a Fellow of the American College of Healthcare Executives and an accredited business communicator of the International Association of Business Communicators. He has a Masters degree from the University of Pennsylvania. Anthony is a member of The Society of Industry Leaders of Vista Research, a division of Standard & Poors; a member of the Guidepoint Global Advisors; and a members of the Gerson Lehrman Group Councils.
What started out as a talent to perform and sing for elders has morphed into a mission. His platform is simple – assure respect and dignity for seniors and assure that others are making educated choices about aging issues sooner in life.
He is the author of the book Who Moved My Dentures? that dispels myths about aging issues. Anthony has spoken at the national conferences of AHCA and AAHSA and has keynoted many state associations, agencies on aging, and caregiver meetings. He is a guest blogger for Advance in Long Term Care, Long Term Living, McKnights and MDS Central.
He is a member of the National Speakers Association and is a dynamic speaker who not only provides content expertise but delivers it in a memorable way.
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